Our Story
Built by Neighbors, for the Neighborhood
ProLink Nest was born from love — for this community and the hardworking people in it.
How We Started
Our Story
ProLink Nest was born from love — not frustration.
As longtime Northern California residents, my husband Jon and I have always felt lucky to be surrounded by talented, hardworking contractors right here in our community. Over the years, I've gotten to know many of them personally — the ones who show up, do beautiful work, and truly care about the people they serve.
Jon, who is currently an electrician himself, has seen firsthand how important it is to have reliable, skilled pros in our local area. Together, we kept thinking: Wouldn't it be wonderful if more homeowners could easily find these same professional contractors we already know and trust?
That simple idea is what sparked ProLink Nest.
We wanted to create something that celebrates the amazing contractors we have in Northern California and makes it easier for neighbors to connect with them. A place where homeowners can feel confident they're getting reliable, licensed professionals who take pride in their work — and where local contractors get connected with homeowners who truly value what they do.
ProLink Nest isn't about fixing what's broken. It's about shining a light on what's already good here and making it easier for everyone to enjoy it.
Today, we proudly serve homeowners across Shasta Lake, Redding, Anderson, Palo Cedro, and the surrounding areas — connecting them with local professionals who are licensed, insured, and genuinely great at what they do.
Cheri & Jon Morris
Founders, ProLink Nest — Northern California Natives
Cheri and Jon Morris are proud Northern California locals with deep roots in the Redding and Shasta Lake communities. Cheri's background in local business and Jon's experience as an electrician drove them to create a service they wished had always existed. Together, they're passionate about supporting local contractors and making life easier for Northern California families.
Our Purpose
Our Mission
"To make finding a trusted local contractor as easy and reliable as asking a neighbor — by building a community-first matching service rooted in transparency, accountability, and genuine care for Northern California homeowners."
What We Stand For
Our Core Values
Trust
Every contractor in our network earns their place through rigorous vetting. We never compromise on who we recommend.
Quality
We match homeowners with professionals who take pride in their craft and stand behind their work.
Community
We're Northern California locals. The homeowners and contractors we serve are our neighbors, and we treat them that way.
Reliability
When you submit a request, we follow through. Fast matching, clear communication, and consistent results.
Transparency
No hidden fees, no confusing terms. We tell you exactly how we work, how we earn, and what to expect.
Looking Ahead
Our Vision for Northern California
We believe Northern California deserves a home services ecosystem built on trust — where homeowners can find great local pros without the guesswork, and where skilled local contractors can grow their businesses without being buried in marketing costs. ProLink Nest is our contribution to that future.